Category Archives: Tier 2/3
Ultimately People Are Your Target Market
Why is Apple seeing such phenomenal success with its products of late? One theory is that as a company, Apple is targeting people, not a so called “market.” There’s a great post over at GigaOm by Matt Assay titled “Apple Doesn’t Target Markets. It Targets People.” It’s a great essay about the importance of understanding, [...]
Broadband Survival of the Fittest
As the national broadband plan begins in earnest, it’s a good time to think about the future. The broadband ecosystem has some planning to do, especially the tier 2/3 telco sector. Most in the industry are on board with the concept of the future of the business revolving around broadband. Strategic planning involves figuring out [...]
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